Niched marketing VS. Niched offers Which one makes sense for you?
Niche or die!
You've surely heard something along these lines.
And this overall sentiment is correct.
Being too general will definitely hurt your profitability.
However, most people don't understand the intricacies between niched marketing and niched offers.
If you are earlier on in your business and not yet making 6-figures it's important to focus on ONE main offer (sign up for building our "which offer is right for me?" workshop here), where at the right time, you can have supporting offers, and then employ niche marketing based on your various client avatar segments.
Now, this is a LOT of work!
So, again, especially if you are earlier on, you need to simplify, simplify, simplify! (and watch the offers workshop asap)
You WILL burn yourself out, and feel totally lost, trying to do all the things I mentioned above (flagship offer + supporting offers + niched marketing)
As I've said many times before, timing is everything for your business and offers.
There is a wrong time for the right offer...making it the wrong offer.
You need to know where in the sequence of business evolution you are.
Generally, niched offers are meant for a more sophisticated business that has much more support.
What you need to understand is that each offer has an entire world supporting it to succeed. You can learn more about about the world you need to build around each offer in this workshop about conversion workshops, which are the BEST way to convert followers into high ticket clients.
If you don't build out this supportive environment for each offer we create, you will feel the pain of low/no sales.
You can have either a momentum model, or a scaling model, and most of you reading this newsletter are at the momentum model now.
Therefore, for most of you, niched marketing makes more sense.
The right time to focus on niched offers, is when you have validated your flagship program/offer AND are consistently making sales.
Initially you are starting with ONE main offer, ONE main client avatar niche, and ONE main marketing strategy that will have secondary support mechanisms to bolster your main leads generator.
What questions do you have about niched offers versus niched marketing?
What were some of your main takeaways?
Let me know in the comments, and remember that if you want to dive deep into the world of creating your flagship offer, branding, marketing, and selling it, you should sign up for our High Ticket Mastery Course.
You can learn more here: tiny.cc/highticketmasterycourse