You’ve probably heard of the term “high ticket,” but, what does it actually mean?
And why should you care about high ticket coaching...how is it relevant to you?
Keep reading and we'll break down what high ticket coaching is and why it's THE business model you need to be focused on if you're not already consistently making $5k-$10k per month.
What IS "High Ticket" Coaching?
Okay, if you are making less than $5k-$10k consistently per month, you're charging per session, and you just don't know how this coaching thing will ever turn into your full-time work, you need to listen up because this is going to rock your world.
In our world, high ticket means that you're selling packages/offers over $1000 per sale. Anything under $1000 is going to be mid-ticket, or low-ticket...which are actually intermediate and advanced strategies for a business already making well over $10K per month...
As a high ticket coach, you are leading people to a transformation, and when it comes to a life-changing transformation you want people to have skin in the game. If your coaching is $50...it's very possible that your client just won't have enough incentive to do the work...and coaching is work...to actually create their transformation.
Want great clients who are fired up about getting results? Be a high ticket coach.
Wanna change lives? Be a high ticket coach.
Want your work to be taken seriously? Be a high ticket coach.
Want to be fulfilled because your clients see the value in what you're doing? Be a high ticket coach.
Are You the Right Fit for High Ticket Coaching?
Question: are you working with people to guide them through a life-changing transformation? For most coaches we work with, and we've supported over 1000 of you, the answer is YES.
If Yes, then yes, you should be a high ticket coach.
If you don't know what you want to guide people on, and you really know that you can't guide people to results through your coaching, it might be a good idea for you to have some guidance as to your next steps to really be ready to guide a person through their journey of transformation...but we find most coaches are ready to be high ticket coaches.
How Do I Create a High Ticket Coaching Program?
The big question then is: well, how exactly DO I create a high ticket coaching program?
It would take us months to walk you through how to do this successfully, most of our programs are months to over a year long to really guide our clients to real transformation...
...however, we put together an incredible course that is accessible to all for you to learn how to be a successful high ticket coach. You can find it here: https://coachingthatsells.monetizedcoach.com/order1620250805448
It will rock your world, give you the perspective you need to be successful and profitable, and give you the confidence to become a high ticket coach.
No One Cares About Your Coaching Program...
𝗥𝗲𝗺𝗶𝗻𝗱𝗲𝗿: 𝗽𝗲𝗼𝗽𝗹𝗲 𝗱𝗼𝗻’𝘁 𝘄𝗮𝗸𝗲 𝘂𝗽 𝗮𝗻𝗱 𝘁𝗵𝗶𝗻𝗸 “𝗜 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗽𝗮𝘆 𝗳𝗼𝗿 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴.”
They DO think: “I have a problem and I need someone to guide/help me in solving that problem.”
We see too often that coaches are so focused on selling their programs.
Coach, I’m sorry to break it to you but it’s not about your program…
…no one cares about your coaching program
…well people DO care about your coaching program
…ONLY as it relates to fixing/solving/supporting with the problem that THEY have and care about.
So are you focused on:
- selling programs , OR
- guiding people to solve problems and get results ?
Because let me tell you, one of those is going to be so much easier to get high ticket sales for and to be successful around than the other
(hint)... and it ain’t “selling programs/coaching packages” ...
We teach our clients the principle of NAY:
Not About You.
The sooner you realize it’s not about you …and it IS about the problems THEY have… and solving a big enough problem that a lot of people want solved…
…the sooner you will be profitable and start making money in your coaching business.
Does this mean you're always posting about your coaching package online? NOPE
Does this mean that you should always be posting about their frustrations and the results they do want? YEP
Should you immediately tell people to hop on the phone to tell them about your program? NOPE
Should you have discovery calls with people you can really help and ONLY if you know what they really care about, their pain points, and how you can help them should you then invite them to learn more about how you can support them? YEP
Should the entirety of your sales call be about your program, all the things you included in it, and do all the talking? NOPE
Should you spend the majority of your sales call/discovery call LISTENING, and only share the parts about your program that are most important to them, and always bring it back to what results they mostly care about? YEP
Hope this helps, y’all.
If you're ready for different results in your coaching business just message Luz the word "READY" here and we'll learn more about what has been holding YOU back from the business results you're after and how to make sure that's never an issue again.
We won't just do a "sales pitch" we'll REALLY HEAR YOU, and if we can help AND we think you're a good fit FOR US, only then will we share more about how we can possibly work with ya.
The definition of insanity is doing the same thing again and again and expecting different results. Isn't it time you got REALLY serious about results in your business, coach?
Your monetization sensei,
-Luz & Matt
What's the REAL Reason You're Not Getting Clients...A lot of coaches believe that they have a traffic or lead generation problem, and while this may be true, more often than not the lack of traffic and leads is only a symptom of deeper issues they have yet to identify.
This means that even if you had plenty of traffic and leads, you may still have a massive problem converting them into paying clients if something else in your business system is severely dysfunctional.
We have seen people with a 100,000 person email list have trouble selling anything while people with just a few hundred people on their list can sell multiple High ticket coaching packages with just one email, proving that more leads does not necessarily mean more clients.
So how do you know if something else is broken in your business and what that might be? There is no one specific answer to this but a few of the most common are the following:
- Not having a clear and specific niche with one type of ideal client that you serve with one clear and specific solution to they're clear and specific problem. In other words, you are lacking Focus in some vital areas that are keeping you from being a specialist.
- Inconsistency with content creation and communication to leads and Prospects in your network. Not showing up on a regular schedule as the expert on a platform that they are watching regularly.
- Poor and unprofessional branding. Not showing up in all places including social media looking like a professional in your field. Lack of trust.
- No system or strategy for how you run your business day-to-day and what tasks get priority.
- Just not making enough offers to enough people. Lack of volume.
- Trying to do too many things at once and doing none of them well. There is a difference between being a “busy” coaching and being a “productive” coach.
- Shiny Object Syndrome. Chasing that next Magic Bullet that is finally going to give you the quick breakthrough results you've heard about
- Lack of market research and proof-of-concept for your program. Building your programs and offers without certainty that they are filling a high demand need in the market.
How well does your branding speak to your ideal customer? Are you creating the right kind of content on the right platform? Is your sales conversion strategy broken? Do you know your business metrics?
These are a few examples, but the list goes on, and until you identify what the deeper issue is, you may be focusing on the wrong problem and therefore getting the wrong result.
Truthfully, the best and quickest way to overcome this is to get a professional outside assessment. Yes, you could absolutely figure this all out on your own with enough time and energy, but why spend so much time and energy--Arguably yours MOST valuable resource--if the answers can be quickly obtained elsewhere?
A good business coach will be able to identify what your core issues and needs are quickly and --if they’re acting with integrity--also tell you if they are a good fit to help you correct them or guide you in a better direction to get support.
Bottom line, if you think that your main problem with getting clients is that you don't have enough leads or traffic, we would be willing to bet a fair amount of our own money that you have much bigger problems that need to be identified in order to get your business to its Highest Potential output.
What of this list called out to you, coach?
Remember that when you're ready, and COMMITTED, to monetizing your coaching business, there's not a better training ground than working with us. Just send us a DM or email back when you're ready to go.
Always here for ya, coach!