INDUSTRY IKON

​🍾Happy New Year! Welcome to 2021!! 🥂

It's officially January 1, 2021. Wooo hoo!!! 🎉🎉

Today is a big day, I'll be running for 13.1 miles, and Matt and I have dedicated an entire two days to planning for the new year for the business and our lives, and we are spiritually charging ourselves for an incredible 2021! 

What about you? How are you starting this year? 

I'm attaching a training I did to set up for the New Year back in 2019, and your homework is to watch this training, and prep yourself for an incredible 2021. 

If you want a similar training LIVE (and way more extensive), just sign up for our new years retreat here!

In the mean time, I want you to ponder these questions: 
🌟What experiences and lessons can you thank from 2020?
🌟What do you choose to let go of from 2020 so in 2021 you'll have spaciousness for new and better things?
🌟What are your two themes for 2021?
🌟What are your top 2-3 goals for your business (with clear timelines and metrics) AND 2-3 top goals for your personal life?
🌟What skill sets do you need to gain to become a version of you in 2021 that you'll be incredibly proud of?
🌟What character traits are you choosing to adopt in yourself?
🌟Who are you committed to being in 2021?
🌟What is your vision for the next decade? Complete your CDA

I'd be remiss if I didn't talk about the fact that 2020 has been a challenging year for many of us for many reasons. However, sometimes it's in these times when we have no choice but to turn inward, that some of the biggest breakthroughs of your life have space to come to light ✨. I hope you really take advantage of this incredible opportunity to really turn inward and reflect on what this year has meant for you, and how you choose to create a powerful, incredible tomorrow. 

For those of you who have been here for years, you've heard me talking about living with your soul on fire 🔥for years, and once more, I want to remind you that we are not here to merely go through the motions in our lives. 

You are here for a reason. 
You deserve to take up space.
You deserve to use your voice.
It's your responsibility to use your gifts and share them with the world. 
It's our light and joy to get to experience you as you really are in the amazing, crazy, messy, blessed journey we call life. 

In 2021, may you take each step into your future intentionally and may you craft a life that sets your soul on fire. 🔥

If you don't already have a powerful community, and business coaches to take your life and business to the next level, we'd love to talk to you to see which of our High Ticket Client Online Programs is right for you! 

Remember, hope is not a strategy. 

As a tribe, we are walking into this next year with a plan. 📄The plan might change, but we’re always walking with intentionality and asking the deeper questions about who we want to become and how we want to live our lives.

As always, it’s an honor and a privilege to walk this journey with you. 

Your Profit Coaches, 
Luz & Matt
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🤩Who are you committed to being in 2021? Share your top goals our the Facebook Group.

Merry Christmas and Happy Holidays! 🤶

On this holiday, we want to thank you ❤ for being part of our family and for the ways that we have walked on this journey together. 

2020 is a year that we'll always remember.
2020 has pushed us to grow, to go inward, to heal, and these things aren't always easy. 

For me, this Christmas 🎄will be a little different.
It's the first Christmas without my dad being present, and also the first Christmas I share with Matt and with two beautiful nieces that light up our world 🌟.

It's a Christmas where we are working with the most incredible business owners on the planet, all of you on a mission to make an impact and to build wildly profitable businesses, and its our incredible privilege to walk this journey with you. 🙏

So in this Holiday Season, we do hope you make time for the things that nourish and light up your soul, fill you with joy, and light. 

🎁May you laugh until your belly hurts.

🎁May you eat delicious, beautiful food.

🎁May you feel safe and loved.

🌟We wish each of you incredible happiness, wonder, gratitude, and magic this Christmas and Holiday Season. 🌟

We hope you take some time to really reflect on what’s most important in your life and to be really present with the people who are most important on your journey, and what living a fulfilling, meaningful life means to you. 

Know that we love you and are so grateful for each of you in this community. 

Happiest of holidays from our family to yours.
We look forward to continuing to walk on this beautiful journey with you! 
Your profit coaches, 
Luz & Matt

Do you want to be a product pusher, or a profitable business owner? 

A few years ago, I had a GREAT idea ... and it FAILED miserably 😩

Have you ever had that experience?

I had a course idea that I thought would be AMAZING. It would help people with their abundance mindset, and it would help them have better financial habits. Sounds pretty awesome, right? 

I worked on my product (course) for months,
I loved it,
I was excited about,
I thought the world needed this
and when it came time to launch it, while people were excited for me...NO ONE BOUGHT

Sales? Nope 

Did you catch something however in my thinking?
I, I, I - it was all about me and what I wanted. 

A few weeks ago we heard the news about Quibi's $1.7 BILLION dollar failure 

What happened to Quibi, that so often happens to so many other entrepreneurs? They built something THEY thought was great, but the market wasn't clamoring for. People might have said, "yeah, that's cool!"...but were the customers themselves willing to pay for this new product? Were they looking for this specific painpoint to be solved? No. 

Their USGAW was weak (USGAW training here)

 Stop building products/services only you care about, but that the market doesn't want to pay for. Stop solving for an itch that doesn't exist. 

If you want to win in the world of business, you can't make it ABOUT YOU. It's not about you, it's about them 

Are you solving a problem the market wants solved? 
...in other words, are you solving a problem that tens of thousands, to hundreds-of-thousands of people ALREADY have their credit card  in their hand for, and they just need to meet you for them to say "YES, where have you been, here's my money!!" 

Or do YOU just want this problem solved?

This might hurt for some, but I want you to honestly answer this for yourself:
 Do you want to be a business owner?
OR
 Do you want to be a product pusher and feel good about yourself because you have a product?

As a business owner your priority is to make solutions - offers THAT  PEOPLE WILL PAY FOR  . We encourage you to focus on building a business that makes money (if you work with us, we'll coach you on starting with high-tier offers) from day 1, otherwise it will be an uphill battle. 

If you're not making money, you have a hobby, not a business. Otherwise, you're relying on hope strategy, and that's usually not a winning bet. 

We want you to win, and you're not going to win if you "have a product" and have ZERO sales, or the only people buying are you family and friends 

 You need the ability to convert strangers to raging fans 

If you don't consistently convert strangers to people who trust you and want to give you money to solve their pressing problems, your business has a problem, thankfully not one that can't be fixed! 

We'd love help you become the business owner that WILL consistently, no matter the market, pandemic or not, KNOWS how to bring in profit and make and impact  If you'd like to chat more about how to do this in your business just schedule a time to do our personalized business diagnostic call here. 

And...make sure to take our newest quiz to know what business archetype you are! ​