STRUGGLING WITH PROFITABILITY? YOU NEED TO MASTER THIS STEP
Full of ideas, but don't know which one to pick?
You're likely the ideator!
Last week we introduced the first step to becoming an Industry Ikon (the Ideator), whether you're a coach, consultant, service provider, or small business owner.
This week, we’ll explore step two-- The Secret Agent! This is where all savvy entrepreneurs get to learn exactly what their ideal clients want them to provide BEFORE they ever start to build or offer it to them.
🌟 It's fact-finding.
🌟 Questioning your ideal client’s wants, needs, fears, and dreams.
🌟 Analyzing what the most successful competitors are doing right and how to apply that for yourself.
This is probably the most critical step of your business journey, and without the reconnaissance (market research and assessments) that is done in this step, you’ll never have growing success, but rather frustration and lack of sales in the coming months and years.😣
Becoming a Secret Agent is make-it or break-it for all entrepreneurs.
👉Some will master this and very quickly accelerate to 6 and 7+ figures.
👉Others get stuck here for months or years.
👉Some will ultimately go out of business because they didn't master this key step of evaluating what their customers really want from them
Do you like making consistent money?
This step is of utmost importance to the future of your profitability!
When you reach step 2 (or archetype 2), you may or may not have any sales yet, but you've started to work on your business.
Maybe your idea is to start start selling your services, create an online course, subscription program, to create a group-program or 1-1 offering, private mastermind, high end retreats... and you're no longer just thinking about this, you've started to take action. Congrats!
...but then comes the lurking fear: what if nobody wants to buy what I’m offering?
It’s a nightmare. 🙀
It’s rejection meets financial hardship, in one terrible package, and it keeps lot of entrepreneurs from getting very far in their business.
Sometimes, you wonder if you're doing this right and it's not totally obvious how you're going to make money consistently enough to sustain a business that will allow you to do this full time. Maybe you've made a few sales, and it's possible your sales came from friends and family.
Finding clients might feel like pulling teeth, and while you know that this can be done, you’re now wondering HOW to do this exactly 😔…
This is where becoming a secret agent is essential, because it allows you to see what’s working already in your niche and selectively apply those elements to your own offer and business.
It’s a step-by-step process for knowing how to be competitive in your market and exactly what to offer without having to just guess or go by your own preferences (which are often not as reflective of your ideal client’s wants as you think they are).
If you’re already in business and HAVEN’T already done this--it’s costing you money daily. Thousands. Tens of thousands. Hundreds of thousands.
If you’re starting out, becoming a secret agent ASAP will launch you without the fears of your services not being a big hit or completely overlooked.
If you're wondering HOW you succeed, know that there are 7 Steps to becoming a profitable and impactful entrepreneur, and you're at Step 2 - which is a critical place to be!
To build a powerful, profitable, and impactful business it's just a matter of following The 7 Steps of Online Success™, and as simple as following the yellow-brick road... or going from Ideator™ to Secret Agent™, Mad Scientist™, Rockstar™, Closer™, Conductor™, and finally arriving at Magnate™!
Sign up for a complimentary 15-minute strategy call ☎️with our team to find out what archetype YOU are, and what is most important for your business today.
Always here to help you become an Industry Ikon,
Matt and Luz