We often talk about how the strategy for one person needs to be different from someone else at a different stage of their business development. If you are a beginner expert and have a small (or no) audience, your first step is going to be VERY different from a beginner with a large audience (of qualified followers)
There are 5 levels of offers you actually want to have available for your qualified followers/prospects if you want to reach the potential of your business, and create as much impact and abundance as possible. If this maximization of impact & abundance is your goal (it doesn't have to be, and isn't for many), your job is to create the systems within your business to be able to support prospects at each of these five levels. What I have often seen with people who have large followings on social media, is that they have huge gaps in their 5 level program suite. They usually have one, or two programs, however they are leaving a lot of impact & abundance on the table by not having offerings that meet the other levels. For example, they may have an ever-green low-ticket training or workshop that brings in people and actually qualifies them, but this isn't connected to a nurture & conversion system that then upgrades them to any mid-ticket, high ticket, or premium offerings. Some, like some of our clients, are bursting at the seams with high ticket clients that just can't get enough of them...but have no automated lead magnet, low-ticket, or mid-ticket systems...thus limiting the profitability & impact of their business. So often, there aren't: * lead-magnet to client conversion and upgrading systems * strategic connection between social media content & sharing knowledge of their right offerings * CTAs that guide people to become the right level of client/customer with you * low-ticket and mid-ticket qualifying and converting systems * evergreen high-ticket offerings * low stress premium offerings ....overall nurture & conversion systems Many, provide so much value to their audience on a daily basis, and have tens-to-hundreds of thousands of followers, but no systems to starting owning that traffic (rather than just renting on social media) to be able to bring these ideal client avatars into their nurture & conversion systems. Many don't have systems at all...more of a hodgepodge of offerings that were thrown together, that weren't at some point tied to a larger nurture & conversion system. If this sounds like you, and you want to fill those programmatic gaps in your offerings, let's chat. This is one of our specialties, and we'd love to support you in creating the backend systems that will allow your business to run like a smooth value creating, trust inducing, world-changing, profit creating, machine that is here to give you your time and energy back, AND allow you to serve so many more that want to experience your magic. We can support you in you creating these new offerings on your own... or we can just take over and help you with the entirety of the back-end build for these new programs you're bringing to your audience. You can sign up for a diagnostic call on our contact us page. Again, if you want to create as much impact & abundance with your business, your business needs the systems to help do what you do best.
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