industry ikon
We believe in a world where no small business has to struggle to connect with their ideal clients online or offline. Every day, we help small businesses all over the planet have a more powerful and effective presence online so they can connect with their ideal clients/customers, and do what they do best: serve.
Our company, IndustryIkon, helps our clients become an Ikon in their industry through using proven branding, marketing, and sales systems creatively applied to each client's unique needs. Our work with each client is hands on, and customized based on our clients' unique needs.
Our mission is to guide small business owners to cross three main milestones, the $100K milestone, the $500K milestone, & the $1M Revenue milestone, and we'd love to be part of your journey to creating something wonderful in the world.
Our company, IndustryIkon, helps our clients become an Ikon in their industry through using proven branding, marketing, and sales systems creatively applied to each client's unique needs. Our work with each client is hands on, and customized based on our clients' unique needs.
Our mission is to guide small business owners to cross three main milestones, the $100K milestone, the $500K milestone, & the $1M Revenue milestone, and we'd love to be part of your journey to creating something wonderful in the world.
Each time we work with a small-business owner I think of my dad, and how easy technology and a clear-roadmap would have made such a difference for his small business in attracting, converting, & nurturing ideal clients.
I remember sitting around the dinner table with my dad, who was a small business owner, and thinking "dad, there are so many ways tech and online tools could help you attract & convert more of your ideal clients... it shouldn't be this hard."
My name is Luz, and alongside the love of my life, and business partner, Matt, have the incredible privilege of guiding amazing small business owners like you, through the necessary steps to build an effortlessly profitable and impactful business without the overwhelm and stress of using online tools to attract, nurture, & convert your ideal clients.
Whether it was...
- Our stone-polish client who was bringing in $200K ...but had a website that belonged in the 1990s, and thus leaving tens of thousands, to hundreds of thousands on the table, who then grew to $400K+
- Or a wedding venue that was underpricing themselves, and immediately raised prices after just a consultation with us, and then had a online presence makeover (copywriting, design, email campaigns, funnels, etc.),
- Or our DJ client who was already making $100K+ and created a lead magnet with our guidance that brought in over a thousand qualified leads,
- Or our Doula who had never sold anything over $700 and after working with us easefully started selling multi-thousand dollar packages,
- Or our Yoga instructor who had piece-meal sessions, that started selling packages for over $2000 and had her best month during COVID,
- Or a training company already making $3M+,
- Or our funnel ads expert, spiritual guide, acupuncturist, UC Berkeley professor, health coach, female sexual empowerment coach, singing instructor, digital agency, copywriter, culture consultant, retreat center director, real estate investor, podiatrist...
...they all learned how to powerfully represent their business online, and use technology tools & systems, to drive their business forward.
Our goal for everyone in our communities, and for all our clients, is that we guide you to create an impactful and wildly profitable business, while eliminating busy work that you don't need to focus on right now.
To this end, we created a system that has led business owners just like you, who also felt lost and overworked, to successfully being overbooked with clients and becoming the IKON in their space.
We have a number of programs that will support you whether you're a new business owner, or whether you've been in business for over 20 years. Want to learn more? Let's chat!
My name is Luz, and alongside the love of my life, and business partner, Matt, have the incredible privilege of guiding amazing small business owners like you, through the necessary steps to build an effortlessly profitable and impactful business without the overwhelm and stress of using online tools to attract, nurture, & convert your ideal clients.
Whether it was...
- Our stone-polish client who was bringing in $200K ...but had a website that belonged in the 1990s, and thus leaving tens of thousands, to hundreds of thousands on the table, who then grew to $400K+
- Or a wedding venue that was underpricing themselves, and immediately raised prices after just a consultation with us, and then had a online presence makeover (copywriting, design, email campaigns, funnels, etc.),
- Or our DJ client who was already making $100K+ and created a lead magnet with our guidance that brought in over a thousand qualified leads,
- Or our Doula who had never sold anything over $700 and after working with us easefully started selling multi-thousand dollar packages,
- Or our Yoga instructor who had piece-meal sessions, that started selling packages for over $2000 and had her best month during COVID,
- Or a training company already making $3M+,
- Or our funnel ads expert, spiritual guide, acupuncturist, UC Berkeley professor, health coach, female sexual empowerment coach, singing instructor, digital agency, copywriter, culture consultant, retreat center director, real estate investor, podiatrist...
...they all learned how to powerfully represent their business online, and use technology tools & systems, to drive their business forward.
Our goal for everyone in our communities, and for all our clients, is that we guide you to create an impactful and wildly profitable business, while eliminating busy work that you don't need to focus on right now.
To this end, we created a system that has led business owners just like you, who also felt lost and overworked, to successfully being overbooked with clients and becoming the IKON in their space.
We have a number of programs that will support you whether you're a new business owner, or whether you've been in business for over 20 years. Want to learn more? Let's chat!
over two decades of accumulated expertise
Collectively, Luz and Matt have decades of experience in guiding small business owners just like you in creating a profitable, successful businesses.
We have supported over 1,000 entrepreneurs, and we look forward to guiding you on your profitability and impact journey.
Luz has over 10 years experience in the online branding space. She spent 4 years in Silicon Valley running branding and marketing for various tech companies, presented around the U.S. training on online presence and branding for sales, led online branding efforts for an organization supporting over 11,000 people at UC Berkeley, supported a multi-million dollar coaching organization on digital presence strategy for their entrepreneurs, and has personally trained thousands of entrepreneurs on how to build an online presence that sells.
Matt has over 15 years of sales experience, having helped build and lead the sales team for one of the top 10 fastest growing companies in America, lead sales teams to 6-figure weeks using his closing strategies, and personally selling over 2 million dollars of high-ticket programs. His combination of high-integrity selling and empirically-validated strategies have allowed him to create a replicable system for training and running sales teams across various industries.
Matt and Luz together are a formidable team that bring their expertise to help your business thrive using online systems.
We have supported over 1,000 entrepreneurs, and we look forward to guiding you on your profitability and impact journey.
Luz has over 10 years experience in the online branding space. She spent 4 years in Silicon Valley running branding and marketing for various tech companies, presented around the U.S. training on online presence and branding for sales, led online branding efforts for an organization supporting over 11,000 people at UC Berkeley, supported a multi-million dollar coaching organization on digital presence strategy for their entrepreneurs, and has personally trained thousands of entrepreneurs on how to build an online presence that sells.
Matt has over 15 years of sales experience, having helped build and lead the sales team for one of the top 10 fastest growing companies in America, lead sales teams to 6-figure weeks using his closing strategies, and personally selling over 2 million dollars of high-ticket programs. His combination of high-integrity selling and empirically-validated strategies have allowed him to create a replicable system for training and running sales teams across various industries.
Matt and Luz together are a formidable team that bring their expertise to help your business thrive using online systems.
VISION
We are working to create a world where every purpose-driven small business who wants to reach financial independence while doing good in the world will have the training, tools, and resources they need to confidently take their business online, brand themselves powerfully, and easily make sales so they reach financial abundance while living a life of purpose and meaning.
MISSION
Our mission is to lead 1,000 impact-focused small businesses to their first $1M and beyond by 2030.
VALUES
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Show Stopping Service
Industry Ikon is in business to empower small business owners to thrive online. We exist to empower our clients, students, and customers - and every decision that is made at IndustryAuthority is made with our clients' success in mind. Part of this value includes humility -- making the time to make sure we truly understand our user, we don’t make assumptions of who they are or what they want, and doing what we can to bring joy to our clients and customers. Every day you should be thinking, how can I best empower our tribe? |
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Lead with HEART, IMPACT, and PASSION
IIndustry Ikon is a company focused first and foremost on impact. This means that we are a double-bottom line company, one that cares about impact AND profits. In all we do, we lead with heart, which means we are empathetic, inclusive, we are good listeners, and we put ourselves in the shoes of our clients, and others who might be different from ourselves. Impact means that we care about the number of people whose lives we touch at the end of the day. And passion means that we aren’t just here going through the motions, we are passionate, almost zealous about our drive to make IndustryAuthority's vision a reality. |
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Continuous Innovation & Growth
We kind of consider ourselves big nerds at Industry Ikon. We are ALWAYS pushing ourselves to learn something new. We read books (obsessively), read papers, watch documentaries, take online classes, do trainings to become better at what we do, and we continue growing and evolving in all areas of our lives. |
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Above and Beyond- Relentlessness & Resourcefulness
At Industry Ikon, we don’t just think of the minimum that must be done, we do the best that can be done and we always do work we feel extremely proud. We don't stop until we achieve our objective, and we are resourceful in doing so. This means we use original thinking to make sure we actually have the best solution to the problem we’re trying to resolve, even if it means doing things in ways that have never been done before (we highly encourage original and creative thinking). We move quickly and are lean, test out our assumptions, use data to inform our thinking, question, and fail forward. We don’t take no for an answer, we get our objective accomplished, and when it seems impossible/hard to do, we think our way to a solution. There always is a way, and we’ll find it. |
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Ownership & Empowerment
Industry Ikon Team Members are people who take the initiative and aren’t waiting to be told what to do. If you do have an assignment, you do what it takes, being resourceful and relentless. If things are not going as planned, you take ownership and responsibility over the situation and you drive the steps that need to be taken to make sure we figure things out. Empowerment speaks to how we behave internally and externally. We are empowering to our teams- we collaborate, we are good team players, we help our immediate teams as well as others to reach their objective, we share ideas and resources, and we’re here to lend a hand and empower others around us. For our users, we think of how the product we are creating helps our end user reach a point where they feel they are truly in control of their financial present and future, and they never feel taken advantage of. |
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Humor, Fun, and Celebration
At IIndustry Ikon, we don’t take ourselves too seriously. We know how to laugh at ourselves, and sure, sometimes at each other (never in a mean way, though). People spend so much time at work these days, and at IndustryAuthority it’s important that we truly enjoy the work we are doing, each other’s company, and that we make a point to celebrate the small and big milestones in IndustryAuthority's life, and in our personal lives, along the way. |
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Boldness & Diversity
Bring your whole self to Industry Ikon. At Industry Ikon we value diversity of thought, lived experience, socio-economic backgrounds, race, religion, gender preference, you name it. When you come to work you should feel you can bring your whole self to the office, not just the parts that are relevant to the work you do. We make it a point to be good listeners, and value others’ points of view, and cultures. As an international company, IndustryAuthority values all different cultures and backgrounds. Also, we are BOLD at Industry Ikon. Being bold means that we think big, think outside the box, push the envelope, deconstruct old ways of thinking and seeing the world and come up with innovative, new, more efficient, and more inclusive ways to do things and make product. |
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Transparency + Data Led
Transparency means that we are internally and externally transparent. Internally, we are excellent communicators, we collaborate and share resources with our team and the rest of the company. We are transparent with our goals and progress to reach our goals. As a company, we are transparent with our users and community with our terms and conditions, where they might get into trouble, and what tools and resources they have accessible to them to not get in trouble. |
OPEN internship ROLES AT industry ikon
content marketing and community manager ninjaThe Community Manager will be responsible for aligning all company communications, PR, social media, and marketing content to create a strong brand identity. You will be the first point of contact for online fans and followers, thus developing an intimate relationship with the online community.
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linkedin sales leadLead our organic sales efforts through LinkedIn.
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partnerships liaisonYou'll be our go to liaison for connecting with partners for scaling our Kitzal efforts.
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FACEBOOK SALES LEADLead our organic sales efforts through Facebook.
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Youtube + Podcast producerLights, camera, action! Lead the production of our show!
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