Are You Pursuing a Business or Passion?

​Are you pursuing a business or passion?

Are you pursuing a PASSION, or a BUSINESS?
There's a critical distinction between the two.
Let's talk about feminine/masculine dynamics...

There's this myth out there that your passions are supposed to be all things: 
inspiring and energizing to you, and ALSO be the main way you make money

The thing is, to better understand our relationship to our business & passions, we need to take a look at feminine and masculine dynamics. 

As a business owner, your job is to be in a combination of masculine & feminine states...but masculine is critical.

That means that structure, strategy, focus, diligence, action taking, sharpness, pursuing are all in play.

However, our relationship with our passions puts us more in our feminine. 

Relaxed, receptive, playful, flowing, flexible, open, soft, no agenda, free... 

However we look at it, if you want a successful business, masculine systems are necessary for the launch, growth, and scaling of a business. 

There are aspects of the business that will do better with feminine energetics, such as branding and some inbound marketing tactics, and parts of the sales system...we need both energetics to have the most successful business. BUT the thing is we cannot escape needing to have structure, strategy, diligence, discipline, action, and drive to run a successful business in today's economy. 

What does this have to do with your passions being connected to your business, and passion connection to how you make money? 

Well...many of you want your flexible, fun, do it when you want to, how you want to, passion...to also be the reason you run a successful 6-7+ figure business…

And sadly, for many, this is either setting up for disappointment or failure. 

If you don't want to be highly disciplined, structured, manage the details, understand all the moving parts and how they impact each other and your bottom line...then you may not want to be in business after all. 

It's OKAY to have a passion that you write about, have a following around, and that you dedicate energy to, without it being your business and MAIN source of income. It's okay to have a hobby that makes money occasionally.

As a business, this work you're doing needs to make money, needs to be consistent and predictable, and often means focusing on the things that aren't sexy or fun...the grunt work that needs to be done, and that isn't glamorous at all. 

So often, people are looking for the silver bullet that will allow them to be in ease and flow, without having to focus on the discipline, metrics, strategy that is required, and they end up empty handed again and again. 

OR they end up out of alignment, because they might want to do the work that is required in your craft, but you may be less jazzed about the running the business part of it. 

That's okay. 

But it's so important to be honest with yourself as to what this is. 

Do you actually want to run your passion as a business? 

OR do you want to dedicate time to this craft whenever you want, however you want, without the pressure of a business behind it?

These are really important questions that are often not asked, and we see people pursuing passions through the word business, but not the actions and behaviors of business. 

The masculinity of business systems, structure, and processes. 
For YEARS. 

Again, that is a recipe for failure or disappointment. 

So, what about for you? Do you want to just be jazzed about the work you do? Or are you COMMITTED to building a profitable business? 

There is no right or wrong answer. 

There is only what YOUR truth it. 

You get to honor your truth. 

What is it for you?

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