Do you want to be a product pusher, or a profitable business owner?
A few years ago, I had a GREAT idea ... and it FAILED miserably 😩
Have you ever had that experience?
I had a course idea that I thought would be AMAZING. It would help people with their abundance mindset, and it would help them have better financial habits. Sounds pretty awesome, right?
I worked on my product (course) for months,
I loved it,
I was excited about,
I thought the world needed this
and when it came time to launch it, while people were excited for me...NO ONE BOUGHT
Did you catch something however in my thinking?
I, I, I - it was all about me and what I wanted.
A few weeks ago we heard the news about Quibi's $1.7 BILLION dollar failure
What happened to Quibi, that so often happens to so many other entrepreneurs? They built something THEY thought was great, but the market wasn't clamoring for. People might have said, "yeah, that's cool!"...but were the customers themselves willing to pay for this new product? Were they looking for this specific painpoint to be solved? No.
Their USGAW was weak (USGAW training here)
Stop building products/services only you care about, but that the market doesn't want to pay for. Stop solving for an itch that doesn't exist.
If you want to win in the world of business, you can't make it ABOUT YOU. It's not about you, it's about them
Are you solving a problem the market wants solved?
...in other words, are you solving a problem that tens of thousands, to hundreds-of-thousands of people ALREADY have their credit card in their hand for, and they just need to meet you for them to say "YES, where have you been, here's my money!!"
Or do YOU just want this problem solved?
This might hurt for some, but I want you to honestly answer this for yourself:
Do you want to be a business owner?
Do you want to be a product pusher and feel good about yourself because you have a product?
As a business owner your priority is to make solutions - offers THAT PEOPLE WILL PAY FOR . We encourage you to focus on building a business that makes money (if you work with us, we'll coach you on starting with high-tier offers) from day 1, otherwise it will be an uphill battle.
If you're not making money, you have a hobby, not a business. Otherwise, you're relying on hope strategy, and that's usually not a winning bet.
We want you to win, and you're not going to win if you "have a product" and have ZERO sales, or the only people buying are you family and friends
You need the ability to convert strangers to raging fans
If you don't consistently convert strangers to people who trust you and want to give you money to solve their pressing problems, your business has a problem, thankfully not one that can't be fixed!
We'd love help you become the business owner that WILL consistently, no matter the market, pandemic or not, KNOWS how to bring in profit and make and impact If you'd like to chat more about how to do this in your business just schedule a time to do our personalized business diagnostic call here.
And...make sure to take our newest quiz to know what business archetype you are!