What Sets Apart Coaches That Monetize From Those THat Struggle...

WHAT SETS APART COACHES THAT MONETIZE FROM THOSE THAT STRUGGLE...

What differentiates coaches that consistently bring on high paying clients and those that struggle month after month? 

Being a #MonetizedCoach, versus a HobbyCoach is the difference.

So what exactly are these differences? 
Let's dive in, yes?  

 A #MonetizedCoach has a profitability plan. 

That means they are building their business based on data, and KNOWING they have strong profitability potential behind their business. They don’t just hope things will work out, they build their business based on certainty and knowing as to how they plan on bringing in high paying clients. 

A HobbyCoach however just throws things at the wall, hoping one of the will work out. They bank purely on “hope strategy” and they come up empty-handed again and again, and wonder why. They didn’t know they needed to actually have a profitability plan in place. 


 A #MonetizedCoach has irresistible offers. 

A #MonetizedCoach knows that what they are offering is sexy AF. They have taken the time to really solidify their pricing (based on xnpricing science), positioning, packaging, and branding of their offers. They know that when they present their offers, and yes, they have more than just one, people will be excited to work with them. 
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A HobbyCoach however has (usually just) one offer. Their offer is usually underpriced, and has no evidence that it’s a winning offer. They go into each sales call with a feeling of dread in their stomach, just hoping this time the person they talk to will find value in their offer and hopefully, just hopefully say yes. 

 A #MonetizedCoach looks like a million bucks. 

When people look at their social media presence, their website, offers, lead magnets, sales pages, their podcast, youtube channel, newsletter...whatever it is… the look good and they know it. 
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A HobbyCoach on the other hand has no branding, or lackluster branding. People have no idea what they do, and sometimes their websites resemble something from the 1990s...They often think they need to pay thousands of dollars for someone to build their assets, not knowing that in today’s world it’s literally free (or crazy cheap) to look like a million bucks. They feel lost and alone in how to have their business look amazing and represent them powerfully. 

 A #MonetizedCoach does sales as a system. 

They know their numbers, they know what to say on a sales call, they have sales goals, and sales is part of a system. 

A HobbyCoach has no consistency around their sales. No specific goals, metrics, numbers. Sales happen sporadically… and often they just don’t happen...which leads to no sales calls/presentations, and thus no new clients. 
and finally…

 A #MonetizedCoach is focused on tracking, metrics, and numbers. 

They know what success looks like based on numbers, not just hoping something will work. 
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A HobbyCoach has noooo idea what exactly is working and what isn’t. They just have gut feelings about most things, and have no clear understanding of their progress. 

Which one are you? 

​If you’re ready to be a #MonetizedCoach holler because we’d love to support ya!!

What was your biggest take away from this lesson? 

Luz & Matt, 
Monetization Sensei