No one cares about your coaching program

​No One Cares About Your Coaching Program...

​𝗥𝗲𝗺𝗶𝗻𝗱𝗲𝗿: 𝗽𝗲𝗼𝗽𝗹𝗲 𝗱𝗼𝗻’𝘁 𝘄𝗮𝗸𝗲 𝘂𝗽 𝗮𝗻𝗱 𝘁𝗵𝗶𝗻𝗸 “𝗜 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗽𝗮𝘆 𝗳𝗼𝗿 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴.” 

They DO think: “I have a problem and I need someone to guide/help me in solving that problem.” 

We see too often that coaches are so focused on selling their programs.

Coach, I’m sorry to break it to you but it’s not about your program…
…no one cares about your coaching program

…well people DO care about your coaching program
…ONLY as it relates to fixing/solving/supporting with the problem that THEY have and care about.

So are you focused on:
- selling programs , OR
- guiding people to solve problems and get results ?

Because let me tell you, one of those is going to be so much easier to get high ticket sales for and to be successful around than the other
(hint)... and it ain’t “selling programs/coaching packages” ...

We teach our clients the principle of NAY:
Not About You.

Again:
Not.
About.
You.

The sooner you realize it’s not about you …and it IS about the problems THEY have… and solving a big enough problem that a lot of people want solved…
…the sooner you will be profitable and start making money in your coaching business.

Does this mean you're always posting about your coaching package online? NOPE

Does this mean that you should always be posting about their frustrations and the results they do want? YEP

Should you immediately tell people to hop on the phone to tell them about your program? NOPE

Should you have discovery calls with people you can really help and ONLY if you know what they really care about, their pain points, and how you can help them should you then invite them to learn more about how you can support them? YEP

Should the entirety of your sales call be about your program, all the things you included in it, and do all the talking? NOPE

Should you spend the majority of your sales call/discovery call LISTENING, and only share the parts about your program that are most important to them, and always bring it back to what results they mostly care about? YEP

Hope this helps, y’all.

If you're ready for different results in your coaching business just message Luz the word "READY" here and we'll learn more about what has been holding YOU back from the business results you're after and how to make sure that's never an issue again. 

We won't just do a "sales pitch" we'll REALLY HEAR YOU, and if we can help AND we think you're a good fit FOR US, only then will we share more about how we can possibly work with ya. 

The definition of insanity is doing the same thing again and again and expecting different results. Isn't it time you got REALLY serious about results in your business, coach?

Your monetization sensei, 
-Luz & Matt