I have a new program, but I have no idea how to even begin thinking about pricing it 😳
Have you ever had this thought? Wondered, "how do I figure what to actually charge for my services/products?"
Pricing involves considering a combination of factors, all which make up your personalized pricing equation. ✏️
Some factors that influence pricing for your programs/packages/offers include:
Both Matt and myself have had experiences working with people who are "certified" or "trained"... but their work left much to be desired...
❌We don't want any of our clients to be these kinds of business owners... nor for YOU to fall under this category ❌
So, when it comes to pricing your services and products, here are some of the factors that we prioritize the most in terms of thinking of where your pricing should be.
For starters, we won't have ANY of our clients begin with any offer below $1000. 💸💸
It is very easy to create a program/package/offer starting at $1000, and given the coaching we provide our clients, by the time that they are creating their offers, they know how to craft an offer that is at a minimum $1000.
Most of our clients have multiple offers, many above the $1,000 mark, but for starters, we set the floor at $1,000.
Now, given the $1000 floor we have for our clients, we then start looking at the many factors that will further influence their pricing strategy.
We start with their personalized intellectual property 🤓, which means they have a system that leads to results for their clients again and again. Once they have this, they have the certainty they will get results for their clients, and thus feel confident in charging high tier prices.
Then, we move on to offer structure 👩💻. We make sure that they add so much value to any of their offerings, that when they are on a sales call they will feel confident in sharing their high tier pricing because they will KNOW that their offer structure makes their offer absolutely irresistible.
After offer structure, we move on to their branding 💎 and positioning🏆. We make sure they are positioning themselves and their business powerfully within the market, and then branding themselves following all of the best practices for their online branding.
At this point, their offer structure is solid, they are adding a TON of value through all of their programs, and they look like a million bucks online. 😍
The next step is selling their high tier offers, which by this point in our clients' journey is the fun part! 💰🙌
Hopefully running through this process gave you some pointers as to how to understand what influences prices for YOUR services and products.
Still have some questions about pricing for your offers? Make sure to sign up for a complimentary consultation session with us today!!
Tell us on social media, what questions do you still have about pricing for your programs online?
🚨AND remember Wednesdays at 12pm PST we do our LIVE (and FREE) business training in our Facebook Group. See you there! 🚨
Your favorite business coaches,
Luz & Matt